1. The definition of digital heat transfer technology
Digital heat transfer technology is a new technology which is combined with traditional heat transfer technology and digital printing technology to print colorful pattern in non plate form. In domestic market, the earliest application of this technology is advertisement, logo, identity card, ceramic images-making. With the wide development of its application, wider application is digital printing and clothing production, shoes production, lanyard and clothing logo.
The earliest countries who introduce this technology are America, Heat press machine Korea, Italy, Switzerland and China. From the market scale aspect, China is the biggest manufacturer of digital heat transfer printing. Recently, more and more colorful sublimation inks tap their market in China. Digital heat transfer technology is based on inkjet printing technology.
2. The significance of digital heat transfer technology
    Digital heat transfer technology is to be adapt to the individualized market development and the need for customized comsumables and it is also the effective supplement of traditional heat transfer technology and heat transfer products market. Therefore, the market-orientation of digital heat transfer technology and its products is customized products markets. Traditional heat transfer products mainly are constrained by technology and production cost to do small production.